Essence of business

Dear Mark Hamilton: I understand what you said about focusing on the numbers. I have been learning to be an internet marketer. I learned from the pushcart story that you have to do all the aspects of a business to be successful. I have built web sites for years, but I did not know anything about marketing. After reading the pushcart story, I bought several very good programs and started learning about marketing. I have spread sheets, one for each of my sites and a spreadsheet where everything is totaled. (I learned about the importance of tracking from the first neothink manual I received.) Tracking everything going on totally changed my mindset.
Miss Annabel’s students looked at what was common to each aspect. When I looked at selling on line, I remembered at a square dance convention, the motel had a pushcart. The sign said tollhouse chocolate chip cookie ice cream sandwiches. I immediately had to have one, went over and purchased one right on the spot.
Every aspect of the business depends on one thing. The customer sees what he wants, is motivated to take action, takes action and purchases your product. You give the customer what they bought. That is the essence of all business, the customer buys your product and you deliver what they bought. Without sales, you do not have a business. The record keeping, the tracking of everything is to optimize what it takes to make that sale.
The essence of making that sale is they see your site and go yes, tollhouse chocolate chip cookie ice cream sandwiches, I have to have one. In other words, they see your site, immediately say yes that is what I am looking for. The site, the headlines and everything is focused to the exclusion of anything else on their need. The copy is congruent with their need. I have not made a single sale in the last month, but I am now working to bring my sites in compliance with the essence. They see the pushcart (my web site) go yes that’s it, that’s what I want, here is my money, they are motivated to take action, give me money and they receive what they bought.
I just developed a free handout that will motivate them to go back to my site and purchase. Now I have to change the wording where I offer it so when they see it, they get the; yes tollhouse chocolate chip cookie ice cream sandwiches experience, I have to have one. That experience is the essence of marketing. Developing copy that gives the customer that experience when they read it. I need to make the site generate the tollhouse ice cream experience when they see it right off the bat.
Thank you very much for changing my life.
Frank Morrell