An example of the Ten-Second Miracle.

An example of the Ten-second Miracle.

Debbie K’s parents are the owners of two hamburger restaurants in their State. Their business has not been prosperous since a few years, perhaps due to the economic recession, especially the increased unemployment that stemmed from the moving of a lot of jobs abroad by businessmen who wanted to use cheap manpower there in order to get more profit. For almost three months, Debbie spent evenings and weekends in these two restaurants trying to learn any imaginable detail of the family business so as to find out a breakthrough that could help to improve the situation.

She began integrating knowledge, snapping together knowledge to form puzzle pieces aimed at finding the puzzle-picture that could provide the answers to the two restaurants problems. First, she remarked that the locations of both restaurants are good. There are plenty of parking places as customers can easily park their vehicles in front or at the back of each restaurant. Both restaurants have excellent cooks who have satisfactorily worked for several years. Even the waiters and waitresses have been well trained. They always serve the customers with a smile on their lips. With regard to the operation of the restaurants, her parents have had some experience because it is the only business of the family. Moreover, both the product and marketing were satisfactory.

Debbie asked herself whether the price of hamburger in these restaurants is higher compared to that of the neighboring burger restaurants. Therefore, she decided to go eat and stay for long period of time in similar restaurants in the area, especially at the McDonald’s to study the customers’ eating habits. After several days of observation, she spotted a common denominator: almost everyone got the golden fries that caused an “addiction” that brought people back over and over again. There, the combo meals with fries cost about the same as ordering burger and drink separately, without fries. So, the fries were given out, more or less, for free when combo meals with fries were ordered.

Going back to the family’s restaurants, Debbie continued integrating and one day, she suddenly found out the never-before-seen puzzle-picture that filled her head with answers to save the family’s business: she proposed to her parents to give free fries away, free of charge with every order; and she emphasized on the need of marketing for the new French fries and the remodeling of equipment at both restaurants. This sudden puzzle-picture is really “the Ten-Second Miracle” that her teacher, Ms. Annabelle has not yet taught her.

Her parents happily accepted her proposal. Now, if you get a chance to eat at their restaurants, you can read the following new marketing hooks printed on the Menu Booklets: “Free fries with every order” and “Fresh fries cooked every 180 seconds”. Also “we always discard old fries” and “we never reuse old frying oil.” You can also remark that the restaurants are now provided with brand new, clean stainless steel French fry cookers. And last but not least, the name of the restaurants had been changed from “Kirkland Burgers” to “Debbie’s French Fry City.”

The amount of customers now increases to threefold. Debbie was really excited about her family business. She said that her parents intend to open another Burger restaurant in another County. They will add “Food to go” windows for all family restaurants. They also want to set up franchise for their business in the future. Daddy says he wants to adopt the division of essence and hire entrepreneurial employees for his franchising.
Welcome to Debbie’s French Fry City! Vous etes le bienvenu!
Pha N.