Level 2 Integrations

I have gone through the Level 2 meeting twice now and have had a hard time finding my FNE, which I now understand is perfectly normal. I think I understand how to take a step back from my busy tasks each day to look at the opportunities in my own business and analyze the numbers to eventually create a ten second miracle and a solution to create value and a better way of doing things.

My confusion is as follows: I have already spent countless hours trying to revise my current marketing strategies because I know they aren’t working, just by looking at the numbers of the business – profits are down, clients acquired are down, assets under management are down (I am a financial advisor). I do look at the numbers of the business and realize they are not where I want them to be, that’s been obvious to me for some time and I really want to improve. So my question is: Exactly what numbers should I be focusing on? Should I be making tracking reports like in the First Heirloom Package or should I use the tracking reports my company already puts together on a weekly and monthly which are very detailed? Should I be focusing on the marketing numbers themselves like meetings held, appointments set, referrals generated, etc. or on the raw numbers of the business like profits generated, assets acquired, insurance sales, etc? I have tried to break my business down into the purposes like in the First Heirloom and have done a pretty thorough job of understanding what drives revenues. I am willing to put the time, effort and hard thinking in to break through and find my FNE. In fact, for the last 6 months I have slept very little trying to read through the Heirlooms, do all the exercises including the mini-days, and take care of my infant son. I am pretty sure that what I am currently doing is NOT my FNE. I feel that there are much bigger and amazing things I was meant to do to create values for others. Over the next month, I will be focusing hard on the essence of the business in all facets and trying to think of ways to improve it.

Thank you Mark for your guidance. I am proud to be a SOS member and part of a very important mission for humanity.